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Growth Hackers / General
I was doing some research about copywriting, since I need to finish text on community homepage and I delay it for sometime.
I found this two interesting videos which is worth to check.
from the video:
Most people talk about themself. Me me me me me me. I've been in business for 15 years, i dont all this things, here is why we are so good, here is what we do.
focus on their needs, on their problems, on their ego
Who gives a fuck ...
Your customers don't care about you. They care about themself.
So you need to write something which will engage them in a way that they feel safe going with you.
Check this video as well
Also, this website have collections of good copywriting of headlines, landing pages and other https://swipefile.com/copywriting/.