What is Viral Marketing and how to do it properly (with examples)

Viral marketing is not just hype. It can be used to drive real growth for your company. That means users, customers, referrals, and even evangelists.

Viral marketing isn’t only online marketing. It can be word-of-mouth, too. The best part about it is that it’s often repeatable if you apply the right steps. So what makes marketing contagious? In other words, what makes a message spread?

First, let’s get on the same wavelength of how we think about viral marketing.

The Definition of Viral Marketing

Viral marketing is a marketing strategy to encourage people who interact with a marketing message then to share it. The sharing effect is based on “K” known as the viral growth rate. Where K = % of users who take a particular action then share that action, which then encourages new people to repeat that same action.

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