Turn your Customers into "Loyal Customers"?

Understanding the WHY behind a customer’s attitude and behaviour towards your product is much more important than understanding how loyal or satisfied a customer is.

If you want your customers to have a good time engaging with your services, you need to start improving these three pain points:

1️⃣ From the basics: “Does my CX meet my customer’s needs?” 2️⃣ To more advanced questions like: “Is my CX easy to use and navigate?” 3️⃣ Then, a more mature phase: “Is my CX enjoyable for my customers?”

The CX Pyramid measures customer loyalty in logical order from the baseline essentials to more sophisticated business metrics.

Can’t wait to hear what you all think, let me know in the comments below!

Cheers! 👋