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UI/UX 💩 / General

UX Quiz: Checkout Abandonment

UX Quiz: Checkout Abandonment

UI/UX 💩/General · May 20, 2019 at 3:02pm

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UX Quiz: Checkout Abandonment

UI/UX 💩 / General · May 20, 2019 at 3:02pm

Hey people!

What do you guys think are the biggest reasons for abandonment in the checkout process?

checkout abandonment

Would love to hear your thoughts!

May 20, 2019 at 3:10pm

Stefan Smiljkovic@kinderminder

Team

hey man, this is great questions / quiz.

I think the biggest reason of cart abandonment (of next to the price/cost) is complicated forms and checkout process.

Most of E-commerce sites have really bad UX in checkouts. None want to fill all this info, Name, Email, Address, Country, payment infos. Especially from mobile phones. Me personally really dislike to type on mobile.

However, Apple Pay, Gpay, Stripe and similar companies trying to make that processes much simpler.

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