Let's find out what is a mental model and why you should care if you're a UX Designer.

So what is a mental model?

Mental Models are people’s expectations of how something should work, based on their past experiences.

Jakob's Law:

Users spend most of their time on other sites. They prefer your site to work the same way as all the other sites they already know!

So how mental models and UX Design are tied together:

Here's an example:

How online shopping was is built on user's mental models

But don't worry! respecting Mental Models doesn't mean you can't innovate:

Thank's for reading!

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