@uxbites Totally depends on your product and go to market strategy. If you're a mobile app, it's more important to optimize for the App Store than Google Search - so the TLD is less important than the name. If you're working on a SaaS product, the TLD is more important because it's probably part of the app experience, and people are going to type it in - so some of the more obscure TLDs could be detrimental.