UI/UX 💩 / General

What's a mental model in UX Design

What's a mental model in UX Design

UI/UX 💩 / General · May 9, 2019 at 2:49pm
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Let's find out what is a mental model and why you should care if you're a UX Designer.

So what is a mental model?

Mental Models are people’s expectations of how something should work, based on their past experiences.

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Jakob's Law:

Users spend most of their time on other sites. They prefer your site to work the same way as all the other sites they already know!

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So how mental models and UX Design are tied together:

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Here's an example:

How online shopping was is built on user's mental models

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But don't worry! respecting Mental Models doesn't mean you can't innovate:

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Thank's for reading!

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May 10, 2019 at 5:43pm

Love this! Thanks for sharing about this community :)

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    May 12, 2019 at 3:08am

    Interesting, Thanks for sharing!

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