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Seth Godin stories, thoughts and facts

Seth Godin stories, thoughts and facts

Startup Space/General · March 20, 2019 at 3:00pm

Stefan Smiljkovic

@kinderminderTeam
rep
996

Seth Godin stories, thoughts and facts

Startup Space / General · March 20, 2019 at 3:00pm
seth godin.jpeg

In this thread, from time to time I will share hand picked Seth Godin stories, thoughts or videos which I find valuable.

Seth is writer, but not the usual one. He write a blog post every single day, for who knows how long. Actually in one of his 7,000 blog post which was published on Nov. 6 2017, he said that he is writing for decades. Which if we do simple math, means he is writing a blog post every day for more than 20 years 😮.

The blog contains more than 2,700,000 words, delivering the equivalent of more than thirty full-length books.

"Write like you talk AND write every day"

Seth's Biography

Seth Godin is an American author, entrepreneur, marketer and public speaker who has written 17 bestsellers on topics like, post-industrial revolution, marketing, leadership, etc.
He started ‘Yoyodyne’, one of the first Internet-based direct-marketing firms, with revolutionary ideas on how companies should reach their target audiences. The publicity of his firm compelled big companies like Volvo, Microsoft, Sony Music, etc. to associate with it and in a few years ‘Yahoo!’ bought the company and kept Godin on as a vice president of permission marketing.

Best Seth Godin Books

  • This is Marketing: You Can't Be Seen Until You Learn To See (Amazon)
  • Tribes (Amazon)
  • Purple Cow: Transform Your Business by Being Remarkable (Amazon)
  • The Dip: The extraordinary benefits of knowing when to quit (and when to stick) (Amazon)
  • Linchpin: Are You Indispensable? (Amazon)
  • All Marketers are Liars (Amazon)
  • Permission Marketing (Amazon)
  • Icarus Deception How High Will You Fly (Amazon)
  • Poke the Box: When Was the Last Time You Did Something for the First Time? (Amazon)

Thread will be updated ...

He is rare, so that's why I decided to have one dedicated thread for Seth.

Load previous messages
May 1, 2019 at 4:57pm
Stefan Smiljkovic@kinderminder
Team
4:57pm

Don’t try to create and analyze at the same time

John Cage pointed out they’re different processes. Doing one will interfere with the other.

What will you create today? You can analyze it tomorrow.

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    May 4, 2019 at 4:32pm
    Stefan Smiljkovic@kinderminder
    Team
    4:32pm

    Consider A/J testing

    The problem with A/B testing is that people don’t like to fail.

    So they test option A against option B, where both options are quite similar.

    Blue boxes vs. green boxes. $199 vs. $205.

    Why not spend some time on A/J testing instead?

    Test radically different alternatives.

    Test eliminating the entrance fee. Test increasing the price 400%. Test making the movie thirty minutes long, or five hours…

    You won’t be surprised very often, but when you are, bingo.

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      August 16, 2019 at 9:23am
      Stefan Smiljkovic@kinderminder
      Team
      9:23am

      Toward full stack

      Find the right clients

      Earn their attention and trust

      Identify the problem

      Find their fear, embrace their objectives

      Prototype possible solutions

      Create an architecture that supports your solution to the problem

      Build a minimum viable solution

      Test it

      Program a well-documented, resilient piece of code

      Test it

      Debug it

      Ship it

      It’s easy to get distracted by the part of the stack that we consider to be our job or simply our expertise. But it’s all connected.

        Edited
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        October 1, 2019 at 9:59am
        Stefan Smiljkovic@kinderminder
        Team
        9:59am

        If you want to change minds…

        If you want to change the mind of a scientist, do more science. Do better science. Get your hands on the data set and prove your assertions.

        If you want to change the mind of a bureaucrat, bring more power.

        If you want to change the minds of the nerds, build something that’s new.

        If you want to change the mind of a teenager, amplify the other teenagers.

        If you want to change the mind of the audience, put more emotion into your story.

        If you want to change the mind of a believer, bring in the perceived authorities.

        If you want to change the mind of a banker, eliminate risk.

        If you want to change the mind of an engineer, build a prototype.

        If you want to change the mind of a hustler, show the money.

        If you want to change the mind of a sports fan, win the game.

        Other people don’t believe what you believe, and they don’t see what you see.

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